Direct to consumer advertising for pharmaceuticals: Research amid the controversy

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The Elgar Companion to Health Economics
Subtitle of host publication	Second Edition
Publisher	Edward Elgar Publishing Ltd.
Pages	329-338
Number of pages	10
ISBN (Electronic)	9780857938138
ISBN (Print)	9781849802673
State	Published - Jan 31 2012

All Science Journal Classification (ASJC) codes

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title = "Direct to consumer advertising for pharmaceuticals: Research amid the controversy",

author = "Bradford, {W. David} and Kleit, {Andrew N.}",

year = "2012",

month = jan,

day = "31",

language = "English (US)",

isbn = "9781849802673",

pages = "329--338",

booktitle = "The Elgar Companion to Health Economics",

publisher = "Edward Elgar Publishing Ltd.",

address = "United Kingdom",

}

TY - CHAP

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AU - Kleit, Andrew N.

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M3 - Chapter

AN - SCOPUS:84881987222

SN - 9781849802673

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EP - 338

BT - The Elgar Companion to Health Economics

PB - Edward Elgar Publishing Ltd.

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