Divisionalization, Franchising, and Divestiture Incentives in Oligopoly

Michael R. Baye, Keith J. Crocker, Jiandong Ju

Research output: Contribution to journalArticlepeer-review

116 Scopus citations


A two-stage game is used to model firms' strategic incentives to divide production among autonomous competing units through divisionalization, franchising, or divestiture. Firms simultaneously choose their number of competing units, which then engage in Cournot competition. While it is costly to form autonomous units, each firm does so in equilibrium, thus reducing firm profits and increasing social welfare relative to the case where firms cannot form competing units. With linear demand and costs, duopolists choose the socially optimal number of competing units; oligopolies with larger numbers of firms choose too many. The case of nonlinear demand is also examined.

Original languageEnglish (US)
Pages (from-to)223-236
Number of pages14
JournalAmerican Economic Review
Issue number1
StatePublished - Mar 1996

All Science Journal Classification (ASJC) codes

  • Economics and Econometrics


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