Do affluent customers care when luxury brands go mass? The role of product type and status seeking on luxury brand attitude

Keyphrases

• Brand Attitude 100%
• Luxury Brands 100%
• Product Type 100%
• Status Seeking 100%
• Customer Care 100%
• Luxury Hospitality 75%
• Mimicking Behavior 75%
• Attitude Change 50%
• Joint Effect 50%
• Hospitality Services 50%
• Luxury Consumption 50%
• Patricians 50%
• Luxury Goods 50%
• Need for Status 50%
• Affluent Consumers 50%
• Design Methodology 25%
• Negative Attitudes 25%
• Consumer Response 25%
• Number of Customers 25%
• Factorial Design 25%
• Target Consumers 25%
• Consumer Attitudes 25%
• Consumer Needs 25%
• Luxury Products 25%
• Hospitality Brands 25%
• Luxury Consumers 25%
• Annual Household Income 25%

Social Sciences

• Luxuries 100%
• Customer Care 100%
• Luxury Goods 18%
• Household Income 9%
• Attitude Change 9%
• Factorial Design 9%
• Authors 9%
• Consumer Need 9%
• Consumer Attitude Change 9%
• Design Methodology 9%

Economics, Econometrics and Finance

• Luxury Goods 100%
• Consumer Attitude 50%
• Factorial Design 50%