Do online video platforms cannibalize television? How viewers are moving from old screens to new ones

Research output: Contribution to journal › Article › peer-review

29 Scopus citations

Original language	English (US)
Pages (from-to)	71-82
Number of pages	12
Journal	Journal of Advertising Research
Volume	53
Issue number	1
DOIs	https://doi.org/10.2501/JAR-53-1-071-082
State	Published - 2013

All Science Journal Classification (ASJC) codes

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title = "Do online video platforms cannibalize television? How viewers are moving from old screens to new ones",

author = "Jiyoung Cha",

year = "2013",

doi = "10.2501/JAR-53-1-071-082",

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journal = "Journal of Advertising Research",

issn = "0021-8499",

publisher = "Taylor and Francis Ltd.",

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}

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AU - Cha, Jiyoung

PY - 2013

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JO - Journal of Advertising Research

JF - Journal of Advertising Research

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