Does advertising spending improve sales performance?

A. George Assaf, Alexander Josiassen, Anna S. Mattila, Ljubica Kneževic Cvelbar

Research output: Contribution to journalArticlepeer-review

36 Scopus citations

Fingerprint

Dive into the research topics of 'Does advertising spending improve sales performance?'. Together they form a unique fingerprint.

Business & Economics

Earth & Environmental Sciences