Does anthropomorphism influence customers’ switching intentions in the self-service technology failure context?

Alei Fan, Luorong (Laurie) Wu, Anna S. Mattila

Research output: Contribution to journalArticlepeer-review

109 Scopus citations

Fingerprint

Dive into the research topics of 'Does anthropomorphism influence customers’ switching intentions in the self-service technology failure context?'. Together they form a unique fingerprint.

Keyphrases

Computer Science

Social Sciences