@inproceedings{f68c5daebeb44af39046a3da75a65f74,
title = "Does comfort with technology affect use of wealth management platforms? Usability testing with fNIRS and eye-tracking",
abstract = "Most wealth management firms offer online platforms where investors with varied levels of comfort with technology manage their portfolios. Past research shows that comfort with technology is crucial for users{\textquoteright} acceptance of new technologies. We investigated how users{\textquoteright} comfort level with technology influences their use of a new wealth management online platform. We used a multi-modal approach that incorporates survey, behavioral, eye-tracking and neural measures to assess investors{\textquoteright} comfort with technology on web-platform usability to provide a rigorous test of the effects of comfort with technology on usability experiences for a wealth management firm. Our findings suggest that traditional survey measures do not show any differences in users{\textquoteright} evaluations. However, behavioral and neurophysiological measures reveal insights that traditional survey measures fail to reveal.",
author = "Siddharth Bhatt and Atahan Agrali and Rajneesh Suri and Hasan Ayaz",
note = "Publisher Copyright: {\textcopyright} Springer International Publishing AG, part of Springer Nature 2019.; AHFE International Conference on Neuroergonomics and Cognitive Engineering, 2018 ; Conference date: 21-07-2018 Through 25-07-2018",
year = "2019",
doi = "10.1007/978-3-319-94866-9_8",
language = "English (US)",
isbn = "9783319948652",
series = "Advances in Intelligent Systems and Computing",
publisher = "Springer Verlag",
pages = "83--90",
editor = "Lukasz Mazur and Hasan Ayaz",
booktitle = "Advances in Neuroergonomics and Cognitive Engineering - Proceedings of the AHFE 2018 International Conference on Neuroergonomics and Cognitive Engineering, 2018",
address = "Germany",
}