TY - JOUR
T1 - Does sample source matter for theory? Testing model invariance with the influence of presumed influence model across Amazon Mechanical Turk and Qualtrics Panels
AU - Waddell, T. Franklin
AU - Overton, Holly
AU - Robert McKeever, McKeever
N1 - Publisher Copyright:
© 2022 Elsevier Ltd
PY - 2022/12
Y1 - 2022/12
N2 - Online data collection services are increasingly common for testing mass communication theory. However, how consistent are the theoretical tenets of theory when tested across different online data services? A pre-registered online survey (N = 1546) examined the influence of the presumed influence model across subjects simultaneously recruited from Amazon Mechanical Turk and Qualtrics Panels. Results revealed that model parameters were mostly consistent with the IPI theory regardless of data source. Methodological implications are discussed.
AB - Online data collection services are increasingly common for testing mass communication theory. However, how consistent are the theoretical tenets of theory when tested across different online data services? A pre-registered online survey (N = 1546) examined the influence of the presumed influence model across subjects simultaneously recruited from Amazon Mechanical Turk and Qualtrics Panels. Results revealed that model parameters were mostly consistent with the IPI theory regardless of data source. Methodological implications are discussed.
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U2 - 10.1016/j.chb.2022.107416
DO - 10.1016/j.chb.2022.107416
M3 - Article
AN - SCOPUS:85135884032
SN - 0747-5632
VL - 137
JO - Computers in Human Behavior
JF - Computers in Human Behavior
M1 - 107416
ER -