Online data collection services are increasingly common for testing mass communication theory. However, how consistent are the theoretical tenets of theory when tested across different online data services? A pre-registered online survey (N = 1546) examined the influence of the presumed influence model across subjects simultaneously recruited from Amazon Mechanical Turk and Qualtrics Panels. Results revealed that model parameters were mostly consistent with the IPI theory regardless of data source. Methodological implications are discussed.
All Science Journal Classification (ASJC) codes
- Arts and Humanities (miscellaneous)
- Human-Computer Interaction
- General Psychology