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Doing good and doing business at the bottom of the pyramid
Arpita Agnihotri
School of Business Administration (Harrisburg)
Research output
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Contribution to journal
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Article
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peer-review
45
Scopus citations
Overview
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Keyphrases
Poor People
100%
Bottom of the Pyramid
100%
Doing Business
100%
Doing Good
100%
Poverty
50%
Mini-cases
50%
Base of the Pyramid
50%
Cost Structure
25%
Emotional Value
25%
Aesthetic Value
25%
Co-owners
25%
Good Fortune
25%
Utilitarian Goods
25%
Utilitarian Service
25%
Unethical Business Practices
25%
Economics, Econometrics and Finance
Cost Structure
100%
Affordability
100%
Arts and Humanities
Fortune
100%
Scholars
50%
Adaptability
25%
Social Sciences
Cost Structure
100%