Donations as a source of income for open access journals: An option to consider?

Online open access journals allow readers to view scholarly articles without a subscription or other payment barrier. However, publishing costs must still be covered. Therefore, many of these publications rely on support from a variety of sources. One source of funds not commonly discussed is donations from readers. This study investigated the prevalence of this practice and sought to learn about the motivation of journal editors to solicit donations, and also to gather input on the effectiveness of this strategy. Results show that very few open access journals solicit donations from readers, and for those that do, donations represent only a very small portion of all support received.