@inbook{d8253ca906c748a2818d5876826de9d7,
title = "“Don{\textquoteright}t Drink and Drive”: Can Sensory and Experiential Factors Influence Effectiveness of Alcohol Warning Messages?",
abstract = "Every day, almost 30 people in the United States die in motor vehicle crashes that involve an alcohol-impaired driver. This amounts to one death every 48 minutes. The annual cost of alcohol-related crashes totals more than \$51 billion… In 2010, 10,228 people were killed in alcohol-impaired driving crashes, accounting for nearly one-third (31\%) of all traffic-related deaths in the United States. (CDC.gov",
author = "Courtney Szocs and Dipayan Biswas and Adilson Borges",
note = "Publisher Copyright: {\textcopyright} 2016, Academy of Marketing Science.",
year = "2016",
doi = "10.1007/978-3-319-11815-4\_117",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "427--431",
booktitle = "Developments in Marketing Science",
address = "United States",
}