Don’t sleep on it: An examination of storm naming and potential heuristic effects on Twitter

Xialing Lin, Adam M. Rainear, Patric R. Spence, Kenneth A. Lachlan

Research output: Contribution to journalArticlepeer-review

11 Scopus citations


Humans often prefer representations that are cognitively easier to store, and these representations are easier to retrieve later to make judgments about events. Exemplification theory draws on evolutionary logic and argues that simple, iconic, concrete, and emotionally arousing depictions of events (exemplars) are favored and thus more likely to be stored and used than are abstract, inconsequential depictions or representations. This study examined exemplified aspects of storm warnings in a Twitter feed. A three-condition study was completed, and variables examined included storm severity, susceptibility, hazard, outrage, and willingness to change or engage in specific behaviors. Results suggest the possibility of a sleeper effect impacting perceptions of severity. Results are discussed in theoretical and practical applications along with the consideration of other theories to be applied to future research.

Original languageEnglish (US)
Pages (from-to)769-779
Number of pages11
JournalWeather, Climate, and Society
Issue number4
StatePublished - Oct 2018

All Science Journal Classification (ASJC) codes

  • Global and Planetary Change
  • Social Sciences (miscellaneous)
  • Atmospheric Science


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