TY - GEN
T1 - Double dribble
T2 - 4th International Conference on Advances in Computer Entertainment Technology, ACE 2007
AU - Bardzell, Jeffrey
AU - Bardzell, Shaowen
AU - Birchler, Craig
AU - Ryan, Will
N1 - Copyright:
Copyright 2008 Elsevier B.V., All rights reserved.
PY - 2007
Y1 - 2007
N2 - Fans of spectator sports are changing the ways they access sports media faster than major sports leagues and media are changing their delivery approaches. The result is a situation that fails both the marketing and communication needs of the teams/leagues and the fan experience needs of the fans. In this project, we conceptualize a mixed reality platform that connects globally distributed fans to each other and live NBA games in real-time. We ask whether the design direction is even plausible and devise a low-cost experience prototype with which to experiment. We present the findings from two rounds of experimentation. We also see this study as an expansion on the notion of "transformation" in mixed reality including not merely actual changes of states across realities, but also illusory ones, which may contribute to uses of mixed reality in entertainment contexts.
AB - Fans of spectator sports are changing the ways they access sports media faster than major sports leagues and media are changing their delivery approaches. The result is a situation that fails both the marketing and communication needs of the teams/leagues and the fan experience needs of the fans. In this project, we conceptualize a mixed reality platform that connects globally distributed fans to each other and live NBA games in real-time. We ask whether the design direction is even plausible and devise a low-cost experience prototype with which to experiment. We present the findings from two rounds of experimentation. We also see this study as an expansion on the notion of "transformation" in mixed reality including not merely actual changes of states across realities, but also illusory ones, which may contribute to uses of mixed reality in entertainment contexts.
UR - http://www.scopus.com/inward/record.url?scp=34547983822&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=34547983822&partnerID=8YFLogxK
U2 - 10.1145/1255047.1255093
DO - 10.1145/1255047.1255093
M3 - Conference contribution
AN - SCOPUS:34547983822
SN - 1595936408
SN - 9781595936400
T3 - ACM International Conference Proceeding Series
SP - 216
EP - 219
BT - Proceedings of the International Conference on Advances in Computer Entertainment Technology, ACE 2007
Y2 - 13 June 2007 through 15 June 2007
ER -