Abstract
The issue of double moral hazard has been neglected in the Management literature while one-sided moral hazard has only been implicitly recognized by many Agency theorists. This paper introduces the notion of double-sided moral hazard and empirically studies a typical setting for such a problem-franchising systems. Using a dual case study approach of the restaurant chains Chick-Fil-A and Schlotsky's Deli, I offer both an introduction of the concept as well as potential prescriptive measures to avoid double moral hazard especially within franchising chains.
Original language | English (US) |
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Pages (from-to) | 15-24 |
Number of pages | 10 |
Journal | Journal of Organizational Culture, Communications and Conflict |
Volume | 18 |
Issue number | 2 |
State | Published - 2014 |
All Science Journal Classification (ASJC) codes
- Communication
- Strategy and Management