TY - JOUR
T1 - Driven from the public sphere
T2 - The conflation of women's liberation and driving in advertising from 1910 to 1920
AU - Ramsey, E. Michele
PY - 2006
Y1 - 2006
N2 - Automobile advertisements in the Ladies' Home Journal from 1910 to 1920 sometimes represented “woman's” relationship to the traditional public sphere in relatively liberating ways, but still maintained a restrictive overall message to women with regard to these roles. Relying on rhetoric surrounding the issues of woman's suffrage and World War I, these advertisements promote “freedom” for “woman” while simultaneously containing that freedom and conflating movement into the public sphere as consumers with political parity.
AB - Automobile advertisements in the Ladies' Home Journal from 1910 to 1920 sometimes represented “woman's” relationship to the traditional public sphere in relatively liberating ways, but still maintained a restrictive overall message to women with regard to these roles. Relying on rhetoric surrounding the issues of woman's suffrage and World War I, these advertisements promote “freedom” for “woman” while simultaneously containing that freedom and conflating movement into the public sphere as consumers with political parity.
UR - http://www.scopus.com/inward/record.url?scp=84896231125&partnerID=8YFLogxK
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U2 - 10.1080/07491409.2006.10757629
DO - 10.1080/07491409.2006.10757629
M3 - Article
AN - SCOPUS:84896231125
SN - 0749-1409
VL - 29
SP - 88
EP - 112
JO - Women's Studies in Communication
JF - Women's Studies in Communication
IS - 1
ER -