Skip to main navigation Skip to search Skip to main content

DSS effectiveness in marketing resource allocation decisions: Reality vs. perception

Research output: Contribution to journalReview articlepeer-review

Fingerprint

Dive into the research topics of 'DSS effectiveness in marketing resource allocation decisions: Reality vs. perception'. Together they form a unique fingerprint.
Sort by

Keyphrases

Computer Science

Social Sciences

Psychology

Economics, Econometrics and Finance