Original language | English (US) |
---|---|
Pages (from-to) | 1-3 |
Number of pages | 3 |
Journal | Marketing Science |
Volume | 27 |
Issue number | 1 |
DOIs | |
State | Published - Jan 2008 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing
Arvind Rangaswamy, James J. Cochran, Tülin Erdem, John R. Hauser, Robert J. Meyer
Research output: Contribution to journal › Editorial › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 1-3 |
Number of pages | 3 |
Journal | Marketing Science |
Volume | 27 |
Issue number | 1 |
DOIs | |
State | Published - Jan 2008 |