| Original language | English (US) |
|---|---|
| Pages (from-to) | 309-312 |
| Number of pages | 4 |
| Journal | Journal of International Consumer Marketing |
| Volume | 22 |
| Issue number | 4 |
| DOIs | |
| State | Published - 2010 |
All Science Journal Classification (ASJC) codes
- Management Information Systems
- Marketing