| Original language | English (US) |
|---|---|
| Pages (from-to) | 271-274 |
| Number of pages | 4 |
| Journal | Journal of Global Marketing |
| Volume | 23 |
| Issue number | 4 |
| DOIs | |
| State | Published - 2010 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing