| Original language | English (US) |
|---|---|
| Number of pages | 1 |
| Journal | Journal of Global Marketing |
| Volume | 11 |
| Issue number | 2 |
| DOIs | |
| State | Published - Jan 1 1997 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing
Editorial
Erdener Kaynak
Research output: Contribution to journal › Editorial › peer-review