| Original language | English (US) |
|---|---|
| Pages (from-to) | 1-8 |
| Number of pages | 8 |
| Journal | Journal of International Consumer Marketing |
| Volume | 14 |
| Issue number | 2-3 |
| DOIs | |
| State | Published - Apr 17 2002 |
All Science Journal Classification (ASJC) codes
- Management Information Systems
- Marketing
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