| Original language | English (US) |
|---|---|
| Pages (from-to) | 1-5 |
| Number of pages | 5 |
| Journal | Journal of Global Marketing |
| Volume | 11 |
| Issue number | 1 |
| DOIs | |
| State | Published - 1997 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing