Abstract
Following World War II, American corporations enjoyed twenty-five years of prosperity and technological dominance. That has changed dramatically in recent times. Management has to rekindle innovation and creativity, say the authors, who give a blueprint that will help strategic planning live up to its expectations.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 59-66 |
| Number of pages | 8 |
| Journal | Journal of Business Strategy |
| Volume | 4 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 1983 |
All Science Journal Classification (ASJC) codes
- Management Information Systems
- Strategy and Management