Effectiveness of Antismoking Public Service Announcements on Children's Intent to Smoke

Charisse L. Nixon, Phylis M. Mansfield, Peg Thoms

Research output: Contribution to journalArticlepeer-review

5 Scopus citations


The authors randomly assigned 5th- and 8th-grade students to 1 of 3 treatment conditions to study the effects of frequency of exposure to an antismoking public service announcement (PSA) on the students' intent to smoke over time. They found that, among younger children only, viewing an antismoking PSA at least once reduced smoking intentions, although these positive effects did not remain over time. However, the antismoking PSA was effective for younger at-risk children. After younger at-risk children viewed the antismoking PSA once, their intent to smoke decreased significantly. Notably, these positive effects remained stable over time and mirrored the smoking intentions of younger children who were not identified as at risk.

Original languageEnglish (US)
Pages (from-to)496-503
Number of pages8
JournalPsychology of Addictive Behaviors
Issue number4
StatePublished - Dec 2008

All Science Journal Classification (ASJC) codes

  • Medicine (miscellaneous)
  • Clinical Psychology
  • Psychiatry and Mental health


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