@inproceedings{91d96f60328a4e25a3498743c7af10a4,
title = "Effectiveness of privacy assurance approaches in location-based services: A study of India and the United States",
abstract = "Abstract: The increasing commercial potential and rapid growth of location based services (LBS) have been accompanied by concerns over the collection and use of personal information by LBS providers. In this paper we study the influence of three privacy assurance approaches that might be used to ensure privacy in location-based services. With the usage context included as a covariate, we examine the influence of privacy assurance approaches in individualist and collectivist cultures. The results reveal how culture may moderate the effects of privacy assurance approaches on influencing users' privacy risk and information control perceptions. Implications for theory and practice are discussed.",
author = "Heng Xu and Sumeet Gupta and Rosson, {Mary Beth} and Carroll, {John M.}",
year = "2009",
doi = "10.1109/ICMB.2009.54",
language = "English (US)",
isbn = "9780769536910",
series = "2009 8th International Conference on Mobile Business",
pages = "278--283",
booktitle = "2009 8th International Conference on Mobile Business",
note = "2009 Eighth International Conference on Mobile Business ; Conference date: 27-06-2009 Through 28-06-2009",
}