Effects

Mary Beth Oliver; Julia K. Woolley; Anthony M. Limperos

doi:10.1515/9783110240450.411

Effects

Mary Beth Oliver, Julia K. Woolley, Anthony M. Limperos

Film-Video and Media Studies

Research output: Chapter in Book/Report/Conference proceeding › Chapter

1 Scopus citations

Abstract

The purpose of this chapter is to provide an overview of scholarship on effects of media communication. To organize this vast literature, this chapter highlights three broad classes of effects: those that reflect cumulative, gradual exposure to messages; those that occur in the immediate viewing context; and those related to audience use, interpretation, and response. We end the chapter by examining what newer technologies imply for effects-related theories, as well as suggesting possible directions for future research.

Original language	English (US)
Title of host publication	Theories and Models of Communication
Publisher	Walter de Gruyter GmbH
Pages	411-424
Number of pages	14
ISBN (Electronic)	9783110240450
ISBN (Print)	9783110240443
DOIs	https://doi.org/10.1515/9783110240450.411
State	Published - Jan 1 2013

All Science Journal Classification (ASJC) codes

General Arts and Humanities
General Social Sciences

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10.1515/9783110240450.411

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Effects

Abstract

All Science Journal Classification (ASJC) codes

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