@inbook{5e750e22fd66461a89983f280724f801,
title = "Effects of Coupons on Consumer Purchase Behavior: A Meta-Analysis",
abstract = "77% of the United States population uses coupons and shoppers saved more than $3 billion last year by doing so. Coupon users report an average of 11.5% savings on their grocery bill with coupons, prompting manufacturers to respond by offering more than $250 billion in coupon savings in 2003. No doubt, therefore, that {\textquoteleft}coupons{\textquoteright} have been investigated extensively, and from a very divergent perspective (Chatterjee et. al 2000; Cheema et. al 2002; Heilman 2002).",
author = "Somjit Barat and Lilly Ye",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-11779-9_15",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "30",
booktitle = "Developments in Marketing Science",
address = "United States",
}