Effects of Coupons on Consumer Purchase Behavior: A Meta-Analysis

Somjit Barat, Lilly Ye

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Scopus citations


77% of the United States population uses coupons and shoppers saved more than $3 billion last year by doing so. Coupon users report an average of 11.5% savings on their grocery bill with coupons, prompting manufacturers to respond by offering more than $250 billion in coupon savings in 2003. No doubt, therefore, that ‘coupons’ have been investigated extensively, and from a very divergent perspective (Chatterjee et. al 2000; Cheema et. al 2002; Heilman 2002).

Original languageEnglish (US)
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Number of pages1
StatePublished - 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

All Science Journal Classification (ASJC) codes

  • Marketing
  • Strategy and Management


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