Abstract
This paper examines the effects of hotels' discounting practice on potential travellers' perceptions of a destination and their visitation intentions. The study adopts an experimental design, using a survey method with scenarios to accomplish its goal. The authors take Philadelphia as the destination and apply various statistical analyses to the data, including t-test, ANOVA and multiple regression. The findings suggest that a hotel's discounting practice does not hurt, but rather enhances potential visitors' perceptions of the destination.
Original language | English (US) |
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Pages (from-to) | 599-611 |
Number of pages | 13 |
Journal | Tourism Economics |
Volume | 19 |
Issue number | 3 |
DOIs | |
State | Published - Jun 2013 |
All Science Journal Classification (ASJC) codes
- Geography, Planning and Development
- Tourism, Leisure and Hospitality Management