Effects of hotel discounting practice on visitors perceptions and visitation intentions

This paper examines the effects of hotels' discounting practice on potential travellers' perceptions of a destination and their visitation intentions. The study adopts an experimental design, using a survey method with scenarios to accomplish its goal. The authors take Philadelphia as the destination and apply various statistical analyses to the data, including t-test, ANOVA and multiple regression. The findings suggest that a hotel's discounting practice does not hurt, but rather enhances potential visitors' perceptions of the destination.