Effects of narrative-based corporate message and sponsorship disclosure in native corporate social responsibility advertising

Jiangxue Han, Shanshan Lou, Heidi Hatfield Edwards, Fuyuan Shen

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationNarratives in Public Communication
PublisherTaylor and Francis
Number of pages23
ISBN (Electronic)9781000903416
ISBN (Print)9781032437286
StatePublished - Jul 4 2023

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting

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