Effects of narrative-based corporate message and sponsorship disclosure in native corporate social responsibility advertising

Jiangxue Han; Shanshan Lou; Heidi Hatfield Edwards; Fuyuan Shen

doi:10.4324/9781003375760-6

Effects of narrative-based corporate message and sponsorship disclosure in native corporate social responsibility advertising

Jiangxue Han, Shanshan Lou, Heidi Hatfield Edwards, Fuyuan Shen

Advertising and Public Relations

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Narratives in Public Communication
Publisher	Taylor and Francis
Pages	107-129
Number of pages	23
ISBN (Electronic)	9781000903416
ISBN (Print)	9781032437286
DOIs	https://doi.org/10.4324/9781003375760-6
State	Published - Jul 4 2023

All Science Journal Classification (ASJC) codes

Economics, Econometrics and Finance(all)
General Business, Management and Accounting

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.4324/9781003375760-6

Cite this

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title = "Effects of narrative-based corporate message and sponsorship disclosure in native corporate social responsibility advertising",

author = "Jiangxue Han and Shanshan Lou and Edwards, {Heidi Hatfield} and Fuyuan Shen",

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AU - Lou, Shanshan

AU - Edwards, Heidi Hatfield

AU - Shen, Fuyuan

PY - 2023/7/4

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BT - Narratives in Public Communication

PB - Taylor and Francis

ER -

Effects of narrative-based corporate message and sponsorship disclosure in native corporate social responsibility advertising

All Science Journal Classification (ASJC) codes

UN SDGs

Access to Document

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Cite this