Effects of narrative-based corporate message and sponsorship disclosure in native corporate social responsibility advertising

Jiangxue Han; Shanshan Lou; Heidi Hatfield Edwards; Fuyuan Shen

doi:10.4324/9781003375760-6

Effects of narrative-based corporate message and sponsorship disclosure in native corporate social responsibility advertising

Jiangxue Han
, Shanshan Lou
, Heidi Hatfield Edwards
, Fuyuan Shen

Advertising and Public Relations

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Narratives in Public Communication
Publisher	Taylor and Francis
Pages	107-129
Number of pages	23
ISBN (Electronic)	9781000903416
ISBN (Print)	9781032437286
DOIs	https://doi.org/10.4324/9781003375760-6
State	Published - Jul 4 2023

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

All Science Journal Classification (ASJC) codes

General Economics, Econometrics and Finance
General Business, Management and Accounting

Access to Document

10.4324/9781003375760-6

Cite this

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title = "Effects of narrative-based corporate message and sponsorship disclosure in native corporate social responsibility advertising",

author = "Jiangxue Han and Shanshan Lou and Edwards, \{Heidi Hatfield\} and Fuyuan Shen",

year = "2023",

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language = "English (US)",

isbn = "9781032437286",

pages = "107--129",

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publisher = "Taylor and Francis",

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TY - CHAP

T1 - Effects of narrative-based corporate message and sponsorship disclosure in native corporate social responsibility advertising

AU - Han, Jiangxue

AU - Lou, Shanshan

AU - Edwards, Heidi Hatfield

AU - Shen, Fuyuan

PY - 2023/7/4

Y1 - 2023/7/4

UR - https://www.scopus.com/pages/publications/85161725467

UR - https://www.scopus.com/pages/publications/85161725467#tab=citedBy

U2 - 10.4324/9781003375760-6

DO - 10.4324/9781003375760-6

M3 - Chapter

AN - SCOPUS:85161725467

SN - 9781032437286

SP - 107

EP - 129

BT - Narratives in Public Communication

PB - Taylor and Francis

ER -

Effects of narrative-based corporate message and sponsorship disclosure in native corporate social responsibility advertising

UN SDGs

All Science Journal Classification (ASJC) codes

Access to Document

Other files and links

Cite this