Effects of social media on firm value for U.S. restaurant companies

Seunghyun Kim; Yoon Koh; Jaemin Cha; Seoki Lee

doi:10.1016/j.ijhm.2015.05.006

Effects of social media on firm value for U.S. restaurant companies

Seunghyun Kim, Yoon Koh, Jaemin Cha, Seoki Lee

School of Hospitality Management

Research output: Contribution to journal › Article › peer-review

79 Scopus citations

Abstract

This study explores a relationship between a restaurant firm's social media activity and firm value. Although social media have become significant in restaurateurs' communications with existing and potential customers, the actual financial consequences thereof seem unclear, and little empirical evidence is available. This study's findings suggest a positive and linear effect of restaurant firms' activities in social media on firm value (Tobin's q) after controlling for several firm characteristics.

Original language	English (US)
Pages (from-to)	40-46
Number of pages	7
Journal	International Journal of Hospitality Management
Volume	49
DOIs	https://doi.org/10.1016/j.ijhm.2015.05.006
State	Published - Aug 1 2015

All Science Journal Classification (ASJC) codes

Tourism, Leisure and Hospitality Management
Strategy and Management

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10.1016/j.ijhm.2015.05.006

Cite this

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abstract = "This study explores a relationship between a restaurant firm's social media activity and firm value. Although social media have become significant in restaurateurs' communications with existing and potential customers, the actual financial consequences thereof seem unclear, and little empirical evidence is available. This study's findings suggest a positive and linear effect of restaurant firms' activities in social media on firm value (Tobin's q) after controlling for several firm characteristics.",

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Effects of social media on firm value for U.S. restaurant companies

Abstract

All Science Journal Classification (ASJC) codes

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