Abstract
The effects of price trend and of profit or loss on the tendency to sell stock are examined by the use of questionnaires that simulate a variety of stock market situations. The tendency to sell is weakest when recent price trend is up and strongest when trend is down. Holding trend constant-when compared with a no-gain situation a loss has no impact on selling behavior, whereas a profit markedly increases selling.
Original language | English (US) |
---|---|
Pages (from-to) | 259-271 |
Number of pages | 13 |
Journal | basic and applied social psychology |
Volume | 8 |
Issue number | 4 |
DOIs | |
State | Published - Dec 1987 |
All Science Journal Classification (ASJC) codes
- Social Psychology
- Applied Psychology