Effects of Trend and of Profit or Loss on the Tendency to Sell Stock

Stanley Schachter, Robert Ouellette, Barry Whittle, William Gerin

Research output: Contribution to journalArticlepeer-review

9 Scopus citations


The effects of price trend and of profit or loss on the tendency to sell stock are examined by the use of questionnaires that simulate a variety of stock market situations. The tendency to sell is weakest when recent price trend is up and strongest when trend is down. Holding trend constant-when compared with a no-gain situation a loss has no impact on selling behavior, whereas a profit markedly increases selling.

Original languageEnglish (US)
Pages (from-to)259-271
Number of pages13
Journalbasic and applied social psychology
Issue number4
StatePublished - Dec 1987

All Science Journal Classification (ASJC) codes

  • Social Psychology
  • Applied Psychology


Dive into the research topics of 'Effects of Trend and of Profit or Loss on the Tendency to Sell Stock'. Together they form a unique fingerprint.

Cite this