Effects of Trend and of Profit or Loss on the Tendency to Sell Stock

Stanley Schachter; Robert Ouellette; Barry Whittle; William Gerin

doi:10.1207/s15324834basp0804_1

Effects of Trend and of Profit or Loss on the Tendency to Sell Stock

Stanley Schachter
, Robert Ouellette
, Barry Whittle
, William Gerin

Biobehavioral Health

Research output: Contribution to journal › Article › peer-review

9 Scopus citations

Abstract

The effects of price trend and of profit or loss on the tendency to sell stock are examined by the use of questionnaires that simulate a variety of stock market situations. The tendency to sell is weakest when recent price trend is up and strongest when trend is down. Holding trend constant-when compared with a no-gain situation a loss has no impact on selling behavior, whereas a profit markedly increases selling.

Original language	English (US)
Pages (from-to)	259-271
Number of pages	13
Journal	basic and applied social psychology
Volume	8
Issue number	4
DOIs	https://doi.org/10.1207/s15324834basp0804_1
State	Published - Dec 1987

All Science Journal Classification (ASJC) codes

Social Psychology
Applied Psychology

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10.1207/s15324834basp0804_1

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title = "Effects of Trend and of Profit or Loss on the Tendency to Sell Stock",

abstract = "The effects of price trend and of profit or loss on the tendency to sell stock are examined by the use of questionnaires that simulate a variety of stock market situations. The tendency to sell is weakest when recent price trend is up and strongest when trend is down. Holding trend constant-when compared with a no-gain situation a loss has no impact on selling behavior, whereas a profit markedly increases selling.",

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AB - The effects of price trend and of profit or loss on the tendency to sell stock are examined by the use of questionnaires that simulate a variety of stock market situations. The tendency to sell is weakest when recent price trend is up and strongest when trend is down. Holding trend constant-when compared with a no-gain situation a loss has no impact on selling behavior, whereas a profit markedly increases selling.

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Effects of Trend and of Profit or Loss on the Tendency to Sell Stock

Abstract

All Science Journal Classification (ASJC) codes

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