Efficacy of Promotional Offers in Poor Households: Insights from the Bottom of the Pyramid

Keyphrases

• Bottom of the Pyramid 100%
• Poor Households 100%
• Promotional Offers 100%
• Fast Moving Consumer Goods 75%
• Deal Proneness 50%
• Rebates 25%
• Negative Relationships 25%
• India 25%
• Low-income 25%
• Sociodemographic Characteristics 25%
• Total Population 25%
• Personality Traits 25%
• Market Attractiveness 25%
• Goods Market 25%
• Price-sensitive 25%
• Economic Theory 25%
• Bottom of the Pyramid Market 25%
• Sales Promotion 25%
• Poor Consumers 25%
• World Bank 25%
• Multinational Companies 25%
• Subsistence Consumers 25%
• Traditional Economics 25%
• Brand Switching 25%
• Goods Category 25%
• Product Trial 25%
• Consumer Goods Sector 25%
• Product Premium 25%

Social Sciences

• Consumer Good 100%
• Low Income 100%
• Household 100%
• Sociodemographics 33%
• India 33%
• Personality Trait 33%
• World Bank 33%
• Economic Theory 33%
• Price 33%
• Product Trial 33%
• Sales Promotion 33%

Economics, Econometrics and Finance

• Fast Moving Consumer Goods 100%
• Marketing 66%
• Industry 33%
• Price 33%
• Sociodemographics 33%
• Transnational Corporation 33%
• Economic Theory 33%
• Sales Promotion 33%
• Luxury Goods 33%