TY - JOUR
T1 - Efficacy of Radio Entertainment Education in promoting health behavior
T2 - A Meta-analysis
AU - Diddi, Pratiti
AU - Kumble, Sushma
AU - Shen, Fuyuan
N1 - Publisher Copyright:
© 2021 Broadcast Education Association.
PY - 2023
Y1 - 2023
N2 - Radio-based entertainment education (EE) programs have long been a way to communicate health-related information, particularly in developing countries. To explore the effectiveness of these campaigns, we used meta-analysis to examine the results of 20 published studies on the effectiveness of health messages embedded in radio-based EE programs. The results suggest that these messages had small but significant effects in changing health related knowledge, attitudes, and behaviors. We also found that research methods, health issues, and exposure levels were significant moderators of these effects. These results have both theoretical and practical implications.
AB - Radio-based entertainment education (EE) programs have long been a way to communicate health-related information, particularly in developing countries. To explore the effectiveness of these campaigns, we used meta-analysis to examine the results of 20 published studies on the effectiveness of health messages embedded in radio-based EE programs. The results suggest that these messages had small but significant effects in changing health related knowledge, attitudes, and behaviors. We also found that research methods, health issues, and exposure levels were significant moderators of these effects. These results have both theoretical and practical implications.
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U2 - 10.1080/19376529.2021.1931229
DO - 10.1080/19376529.2021.1931229
M3 - Article
AN - SCOPUS:85108299704
SN - 1937-6529
VL - 30
SP - 387
EP - 407
JO - Journal of Radio and Audio Media
JF - Journal of Radio and Audio Media
IS - 1
ER -