TY - JOUR
T1 - Elements of viral cartography
AU - Robinson, Anthony C.
N1 - Funding Information:
We acknowledge Ken Field and Jim Thatcher for helpful discussions about the concept of a viral map. We also thank the University of Salzburg Interfaculty Department of Geoinformatics Z_GIS for providing an outstanding research environment in which these ideas could be developed in 2017.
Publisher Copyright:
© 2018, © 2018 Cartography and Geographic Information Society.
PY - 2019/7/4
Y1 - 2019/7/4
N2 - Making and sharing maps is easier than ever, and social media platforms make it possible for maps to rapidly attain widespread visibility and engagement. Such maps can be considered examples of viral cartography–maps that reach rapid popularity via social media dissemination. In this research we propose a framework for evaluating the design and social dissemination characteristics of viral maps. We apply this framework in two case studies using maps that reached wide audiences on Twitter. We then analyze collections of maps derived from and inspired by viral maps using image analysis and machine learning to characterize their design elements. Based on our initial work to conceptualize and analyze virality in cartography, we propose a set of new research challenges to better understand viral mapmaking and leverage its social affordances.
AB - Making and sharing maps is easier than ever, and social media platforms make it possible for maps to rapidly attain widespread visibility and engagement. Such maps can be considered examples of viral cartography–maps that reach rapid popularity via social media dissemination. In this research we propose a framework for evaluating the design and social dissemination characteristics of viral maps. We apply this framework in two case studies using maps that reached wide audiences on Twitter. We then analyze collections of maps derived from and inspired by viral maps using image analysis and machine learning to characterize their design elements. Based on our initial work to conceptualize and analyze virality in cartography, we propose a set of new research challenges to better understand viral mapmaking and leverage its social affordances.
UR - http://www.scopus.com/inward/record.url?scp=85052292062&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85052292062&partnerID=8YFLogxK
U2 - 10.1080/15230406.2018.1484304
DO - 10.1080/15230406.2018.1484304
M3 - Article
AN - SCOPUS:85052292062
SN - 1523-0406
VL - 46
SP - 293
EP - 310
JO - Cartography and Geographic Information Science
JF - Cartography and Geographic Information Science
IS - 4
ER -