Embodied Multi-Discursivity: An Aesthetic Process Approach to Sustainable Entrepreneurship

Kim Poldner, Paul Shrivastava, Oana Branzei

Research output: Contribution to journalArticlepeer-review

32 Scopus citations


Sustainable entrepreneurship is a vital and growing area of entrepreneurship studies. Although charged with multiple potentially conflicting discourses, sustainable entrepreneurship is usually viewed from a binary logic of business versus sustainability. This article uses an aesthetic process approach to sustainable entrepreneurship to move beyond this binary logic and unearth the tensions between multiple discourses. The authors introduce the construct of embodied multi-discursivity that addresses this issue methodologically as well as conceptually. By combining discourse analysis with aesthetic inquiry, the article pushes the boundaries of “traditional” qualitative methods. The aim is to encourage sustainable entrepreneurship scholars to expand their methodological horizon to capture the emotionally charged, value-laden processes they study. Embodied multi-discursivity shows how multi-discursive processes of entrepreneurship come into being, how they are disrupted, and how they can break into a duality that ignores the variety of discourses. The authors conclude by drawing some implications for sustainable entrepreneurship.

Original languageEnglish (US)
Pages (from-to)214-252
Number of pages39
JournalBusiness and Society
Issue number2
StatePublished - Feb 1 2017

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting (miscellaneous)
  • Social Sciences (miscellaneous)


Dive into the research topics of 'Embodied Multi-Discursivity: An Aesthetic Process Approach to Sustainable Entrepreneurship'. Together they form a unique fingerprint.

Cite this