TY - JOUR
T1 - Emergence of OTT Video and the Production Expenditures of Established Audiovisual Producers
AU - Jayakar, Krishna
AU - Park, Eun A.
N1 - Publisher Copyright:
© 2020 Broadcast Education Association.
PY - 2020
Y1 - 2020
N2 - This paper examines the audiovisual programming and production expenditures of leading US media distributors, in the context of the market entry of Over-The-Top content distributors such as Netflix. Using data from the annual SEC filings of publicly traded audiovisual production companies over 2008–2017, it seeks to provide insights into how production expenditures figure as part of a competitive strategy in the context of new media growth. The results suggest that, despite media accounts to the contrary, established audiovisual producers have not materially altered their investment strategies in response to OTT video distribution.
AB - This paper examines the audiovisual programming and production expenditures of leading US media distributors, in the context of the market entry of Over-The-Top content distributors such as Netflix. Using data from the annual SEC filings of publicly traded audiovisual production companies over 2008–2017, it seeks to provide insights into how production expenditures figure as part of a competitive strategy in the context of new media growth. The results suggest that, despite media accounts to the contrary, established audiovisual producers have not materially altered their investment strategies in response to OTT video distribution.
UR - http://www.scopus.com/inward/record.url?scp=85096318300&partnerID=8YFLogxK
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U2 - 10.1080/08838151.2020.1842688
DO - 10.1080/08838151.2020.1842688
M3 - Article
AN - SCOPUS:85096318300
SN - 0883-8151
VL - 64
SP - 836
EP - 857
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 5
ER -