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Emerging market consumers’ country of production image, trust and quality perceptions of global brands made-in China
Aybeniz Akdeniz Ar,
Ali Kara
Penn State York
Research output
:
Contribution to journal
›
Article
›
peer-review
39
Scopus citations
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Keyphrases
Emerging Consumers
100%
Made in China
100%
Image Perception
100%
Brand Strength
14%
Shopping Environment
14%
Brand Trust
14%
Turkish Consumers
14%
Brand Purchase
14%
Production Effect
14%
Brand Quality
14%
Social Sciences
China
100%
Emerging Market
100%
Brand Image
66%
Survey Method
33%
Large City
33%