TY - GEN
T1 - Emerging standards in virtual fashion
T2 - 42nd Annual Hawaii International Conference on System Sciences, HICSS
AU - Bardzell, Jeffrey
AU - Pace, Tyler
AU - Brunetti, Laura
AU - Huang, Qian
AU - Perry, Nina
AU - Gim, Hyewon
N1 - Copyright:
Copyright 2012 Elsevier B.V., All rights reserved.
PY - 2009
Y1 - 2009
N2 - As virtual worlds evolve, so does the visual complexity and customizability of the avatars inside the worlds. In virtual worlds such as Second Life, prospering virtual fashion industries have brought about, among other things, the formation of virtual fashion blogs. This paper presents a content analysis of major virtual fashion blogs with an emphasis on identifying emerging standards and strategies for virtual fashion commentary and criticism. Overall, this study discovered a somewhat unified voice among fashion blogs, revealing a significant blurring of real world and virtual boundaries when writing about virtual fashion. Additionally, the increasingly important role of the language of technology in virtual fashion writing is noted. The paper concludes with a discussion of the growing impact of virtual fashion on the design of avatar customization interfaces.
AB - As virtual worlds evolve, so does the visual complexity and customizability of the avatars inside the worlds. In virtual worlds such as Second Life, prospering virtual fashion industries have brought about, among other things, the formation of virtual fashion blogs. This paper presents a content analysis of major virtual fashion blogs with an emphasis on identifying emerging standards and strategies for virtual fashion commentary and criticism. Overall, this study discovered a somewhat unified voice among fashion blogs, revealing a significant blurring of real world and virtual boundaries when writing about virtual fashion. Additionally, the increasingly important role of the language of technology in virtual fashion writing is noted. The paper concludes with a discussion of the growing impact of virtual fashion on the design of avatar customization interfaces.
UR - http://www.scopus.com/inward/record.url?scp=78650760682&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=78650760682&partnerID=8YFLogxK
U2 - 10.1109/HICSS.2009.184
DO - 10.1109/HICSS.2009.184
M3 - Conference contribution
AN - SCOPUS:78650760682
SN - 9780769534503
T3 - Proceedings of the 42nd Annual Hawaii International Conference on System Sciences, HICSS
BT - Proceedings of the 42nd Annual Hawaii International Conference on System Sciences, HICSS
Y2 - 5 January 2009 through 9 January 2009
ER -