Abstract
There's a big difference between a loyal customer and a frequent one, and the shrewd operator will figure out how to earn and sustain guests' loyalty.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 73-79 |
| Number of pages | 7 |
| Journal | Cornell Hotel and Restaurant Administration Quarterly |
| Volume | 42 |
| Issue number | 6 |
| DOIs | |
| State | Published - 2001 |
All Science Journal Classification (ASJC) codes
- Tourism, Leisure and Hospitality Management