TY - JOUR
T1 - Engineering nationalism
T2 - Popular TV, ideological work, and the cultural politics of state propaganda in China
AU - Liao, Sara
N1 - Publisher Copyright:
© The Author(s) 2025.
PY - 2025
Y1 - 2025
N2 - This study examines China’s revitalized state propaganda through the lens of new mainstream TV genres in the streaming era. Streaming platforms enable the TV industry to recalibrate commercial and ideological priorities, influencing the content, style, and aesthetics of revolutionary narrative dramas through digital marketing and audience engagement. Analyzing the production and reception of The Awakening Age, I argue that its widespread acclaim demonstrates the success of streaming propaganda. These productions modernize portrayals of party history and national identity while leveraging marketing strategies tailored to youth culture, consumption habits, and viewing patterns.
AB - This study examines China’s revitalized state propaganda through the lens of new mainstream TV genres in the streaming era. Streaming platforms enable the TV industry to recalibrate commercial and ideological priorities, influencing the content, style, and aesthetics of revolutionary narrative dramas through digital marketing and audience engagement. Analyzing the production and reception of The Awakening Age, I argue that its widespread acclaim demonstrates the success of streaming propaganda. These productions modernize portrayals of party history and national identity while leveraging marketing strategies tailored to youth culture, consumption habits, and viewing patterns.
UR - https://www.scopus.com/pages/publications/105004725185
UR - https://www.scopus.com/inward/citedby.url?scp=105004725185&partnerID=8YFLogxK
U2 - 10.1177/17496020251341782
DO - 10.1177/17496020251341782
M3 - Article
AN - SCOPUS:105004725185
SN - 1749-6020
JO - Critical Studies in Television
JF - Critical Studies in Television
M1 - 17496020251341782
ER -