TY - GEN
T1 - Entrepreneurship in mobile application development
AU - Tarnacha, Ankur
AU - Maitland, Carleen F.
PY - 2006
Y1 - 2006
N2 - The growth of mobile commerce will require development of both demand and supply sides of the market. On the supply side, the development of mobile applications (e.g. games, calendars, search engines) via cellular technologies will occur in a context partially defined by technical development dependencies that arise from the layered nature of mobile hardware and software technologies. This research finds that these technical application development dependencies shape both the strategies employed by entrepreneurs as well as the evolution of the mobile market. In particular, entrepreneurs are faced with technology choices and device uncertainties, while the market experiences fragmentation, intermediation and distribution integration. These results explain, in part, the slow development of mobile commerce in general, provide a basis for understanding future market developments, and are further evidence of the complex interdependency between technological and market evolution.
AB - The growth of mobile commerce will require development of both demand and supply sides of the market. On the supply side, the development of mobile applications (e.g. games, calendars, search engines) via cellular technologies will occur in a context partially defined by technical development dependencies that arise from the layered nature of mobile hardware and software technologies. This research finds that these technical application development dependencies shape both the strategies employed by entrepreneurs as well as the evolution of the mobile market. In particular, entrepreneurs are faced with technology choices and device uncertainties, while the market experiences fragmentation, intermediation and distribution integration. These results explain, in part, the slow development of mobile commerce in general, provide a basis for understanding future market developments, and are further evidence of the complex interdependency between technological and market evolution.
UR - http://www.scopus.com/inward/record.url?scp=34547308069&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=34547308069&partnerID=8YFLogxK
U2 - 10.1145/1151454.1151466
DO - 10.1145/1151454.1151466
M3 - Conference contribution
AN - SCOPUS:34547308069
SN - 1595933921
SN - 9781595933928
T3 - Proceedings of the ACM Conference on Electronic Commerce
SP - 589
EP - 593
BT - Proc. of the 8th Int. Conf. on Electronic Commerce 2006 - The New E-Commerce
T2 - 8th International Conference on Electronic Commerce 2006
Y2 - 13 August 2006 through 16 August 2006
ER -