Entrepreneurship in mobile application development

Ankur Tarnacha, Carleen F. Maitland

Research output: Chapter in Book/Report/Conference proceedingConference contribution

4 Scopus citations


The growth of mobile commerce will require development of both demand and supply sides of the market. On the supply side, the development of mobile applications (e.g. games, calendars, search engines) via cellular technologies will occur in a context partially defined by technical development dependencies that arise from the layered nature of mobile hardware and software technologies. This research finds that these technical application development dependencies shape both the strategies employed by entrepreneurs as well as the evolution of the mobile market. In particular, entrepreneurs are faced with technology choices and device uncertainties, while the market experiences fragmentation, intermediation and distribution integration. These results explain, in part, the slow development of mobile commerce in general, provide a basis for understanding future market developments, and are further evidence of the complex interdependency between technological and market evolution.

Original languageEnglish (US)
Title of host publicationProc. of the 8th Int. Conf. on Electronic Commerce 2006 - The New E-Commerce
Subtitle of host publicationInnovations for Conquering Current Barriers, Obstacles and Limitations to Conducting Successful Business on the Internet
Number of pages5
StatePublished - 2006
Event8th International Conference on Electronic Commerce 2006 - Fredericton, NB, Canada
Duration: Aug 13 2006Aug 16 2006

Publication series

NameProceedings of the ACM Conference on Electronic Commerce


Other8th International Conference on Electronic Commerce 2006
CityFredericton, NB

All Science Journal Classification (ASJC) codes

  • Software
  • Computer Science Applications
  • Computer Networks and Communications


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