Abstract
The authors use a simulation that explores the same factors used by Wildt (1993), but provides results that refute several of the findings reported in that study. The authors maintain that, under conditions of multi-collinearity, the Equity estimator provides estimates that are typically closer to the true parameters than the ordinary least squares and Ridge estimates.
Original language | English (US) |
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Pages (from-to) | 480-485 |
Number of pages | 6 |
Journal | Journal of Marketing Research |
Volume | 32 |
Issue number | 4 |
DOIs | |
State | Published - Nov 1995 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Economics and Econometrics
- Marketing