Erratum: Extending the Boundaries of Sensory Marketing and Examining the Sixth Sensory System: Effects of Vestibular Sensations for Sitting versus Standing Postures on Food Taste Perception (Journal of Consumer Research DOI: 10.1093/jcr/ucz018)

Dipayan Biswas, Courtney Szocs, Annika Abell

Research output: Contribution to journalComment/debatepeer-review

Abstract

Extending the Boundaries of Sensory Marketing and Examining the Sixth Sensory System: Effects of Vestibular Sensations for Sitting versus Standing Postures on Food Taste Perception Dipayan Biswas, Courtney Szocs, Annika Abell In the article Extending the Boundaries of Sensory Marketing and Examining the Sixth Sensory System: Effects of Vestibular Sensations for Sitting versus Standing Postures on Food Taste Perception Journal of Consumer Research, https://doi.org/10.1093/jcr/ucz018 Upon initial publication the words as less were omitted from a sentence in the Abstract. This has been fixed and the corrected sentence now reads: As a result, when eating in a standing (vs. sitting) posture, consumers rate the taste of pleasanttasting foods and beverages as less favorable, the temperature as less intense, and they consume smaller amounts. The publisher regrets the error.

Original languageEnglish (US)
Pages (from-to)1007
Number of pages1
JournalJournal of Consumer Research
Volume46
Issue number5
DOIs
StatePublished - Feb 1 2020

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Anthropology
  • Arts and Humanities (miscellaneous)
  • Economics and Econometrics
  • Marketing

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