TY - JOUR
T1 - Essential but problematic
T2 - Faculty perceptions of media literacy education at the university
AU - Schmidt, Hans C.
PY - 2012/1/1
Y1 - 2012/1/1
N2 - In this study the author considers the perceptions of university faculty members regarding media literacy education at the university level. Data from faculty interviews (N = 16) suggest that faculty members across multiple disciplines feel that it is important for university students to develop media literacy competencies. Nevertheless, faculty members fell into three categories regarding the extent to which they address media literacy: Willing, unwilling because of systemic factors, and unwilling because of personal factors. An exploration of these categories demonstrates the challenges associated with addressing media literacy competencies within higher education.
AB - In this study the author considers the perceptions of university faculty members regarding media literacy education at the university level. Data from faculty interviews (N = 16) suggest that faculty members across multiple disciplines feel that it is important for university students to develop media literacy competencies. Nevertheless, faculty members fell into three categories regarding the extent to which they address media literacy: Willing, unwilling because of systemic factors, and unwilling because of personal factors. An exploration of these categories demonstrates the challenges associated with addressing media literacy competencies within higher education.
UR - http://www.scopus.com/inward/record.url?scp=85014364058&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85014364058&partnerID=8YFLogxK
U2 - 10.1080/17459435.2012.719204
DO - 10.1080/17459435.2012.719204
M3 - Article
AN - SCOPUS:85014364058
SN - 1745-9435
VL - 13
SP - 10
EP - 20
JO - Qualitative Research Reports in Communication
JF - Qualitative Research Reports in Communication
IS - 1
ER -