Euromarketing: An introduction

Erdener Kaynak

Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript

Original language	English (US)
Title of host publication	European Perspectives in Marketing
Publisher	Taylor and Francis
Pages	1-7
Number of pages	7
ISBN (Electronic)	9780203050866
DOIs	https://doi.org/10.1300/J037v13n02_01
State	Published - Jan 1 2012

All Science Journal Classification (ASJC) codes

@inbook{ab2241c550a3493494879d3696df7984,

title = "Euromarketing: An introduction",

author = "Erdener Kaynak",

year = "2012",

month = jan,

day = "1",

doi = "10.1300/J037v13n02_01",

language = "English (US)",

pages = "1--7",

booktitle = "European Perspectives in Marketing",

publisher = "Taylor and Francis",

address = "United States",

}

TY - CHAP

T1 - Euromarketing

T2 - An introduction

AU - Kaynak, Erdener

PY - 2012/1/1

Y1 - 2012/1/1

UR - http://www.scopus.com/inward/record.url?scp=84917149244&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84917149244&partnerID=8YFLogxK

U2 - 10.1300/J037v13n02_01

DO - 10.1300/J037v13n02_01

M3 - Foreword/postscript

AN - SCOPUS:84917149244

SP - 1

EP - 7

BT - European Perspectives in Marketing

PB - Taylor and Francis

ER -