Euromarketing: An introduction

Erdener Kaynak

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Original languageEnglish (US)
Title of host publicationEuropean Perspectives in Marketing
PublisherTaylor and Francis
Number of pages7
ISBN (Electronic)9780203050866
StatePublished - Jan 1 2012

All Science Journal Classification (ASJC) codes

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting

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