Euromarketing: An introduction

Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript

Original language	English (US)
Title of host publication	European Perspectives in Marketing
Publisher	Taylor and Francis
Pages	1-7
Number of pages	7
ISBN (Electronic)	9780203050866
DOIs	https://doi.org/10.1300/J037v13n02_01
State	Published - Jan 1 2012

All Science Journal Classification (ASJC) codes

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title = "Euromarketing: An introduction",

author = "Erdener Kaynak",

year = "2012",

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