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Ever after: a price story – afterlife belief salience’s effect on willingness to pay
Huimin Xu,
Ada Leung
Division of Engineering, Business & Computing (Berks)
Research output
:
Contribution to journal
›
Article
›
peer-review
2
Scopus citations
Overview
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Dive into the research topics of 'Ever after: a price story – afterlife belief salience’s effect on willingness to pay'. Together they form a unique fingerprint.
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Business & Economics
Willingness-to-pay
100%
Mortality Salience
67%
First-price Sealed-bid Auction
30%
Online Experiment
26%
Buying Behaviour
22%
Management Theory
20%
Cognition
19%
Documentation
19%
Imbalance
19%
Mortality
19%
Religiosity
19%
Speculation
18%
Empirical Investigation
17%
Pricing
13%
Design Methodology
9%